Time to get the blogging juices flowing here at Important Things again. A lot has happened since the last post here. We’ve decided to separate all E updates from Important Things, E has its own development blog now. Postmachina has been joined by Floris and Carlien, which we’re really happy about.

We’ve updated the Postmachina.com website as well, and are planning to give this a major overhaul somewhere this year. Stay tuned for new client work!

We updated our portfolio with some interesting work for Amazon. Congratulations on the release of Cloudfront to the Amazon team, E will make use of it without any doubt. Go check it out.

This shirt is really just a running gag but we decided to put it up anyway. Enjoy! Available in limited colours for our brothers and sisters.

Store

Check out our latest shirt in our shop. It will make you feel awesome in many colours. Euroshop for now, worldwide will be available asap. Stay tuned.

Update: Now also available from the worldwide shop.

Go to our shop.

Vote for Postmachina in the Amsterdam, Inc. Award! You can win an Eee PC by voting.

Click here to vote!

The clip above is Paul being interviewed about E at the PICNIC conference a couple of weeks ago. Unfortunately it’s in Dutch, but you’ll get a nice preview of the latest Connector prototypes. Plus, you’ll be able to see Paul talk instead of me for a change.

Okay so this week was one hell of a week for us. The buildup towards our Beta release, getting the first users in, first feedback, first controversy about autotweets, our Pre-PICNIC event… and then PICNIC08 at Hot 100, Virtueel Platform, our Jailbreaking PICNIC gig and… getting invited by Amazon’s VP and CTO Werner Vogels, on stage at his PICNIC keynote in the main conference hall. It was pure insanity.

So we started off by squishing all last bugs to let our first users into E. We’ve had a great response, both in emails, comments, feedback and through Twitter. We gave away the first invites at our Pre-PICNIC event we organized with Amazon’s Simone Brunozzi and Marvia, and the attendees started exchanging E•IDs within minutes after announcing they were the first to receive beta invites.

At PICNIC Paul presented his keynote at the E-ART dome organized by Virtueel Platform, and he filled a good 45 minutes with a talk about how we started Postmachina to bootstrap for E, how E involved from a utopian art project into what is now. I was invited as ‘the most talented, newly introduced, most passionated and promising up-and-coming creative media talent’ to the Hot 100 side event which was pretty cool.

We also jailbroke PICNIC with our friends from Soocial and Marvia (and Wakoopa, Twones, Next Web) because we weren’t feeling the whole vibe PICNIC has towards startups and creatives in general when it comes to the main conference, pricing and opportunities (mainly because we love PICNIC so much). So we decided to buy a bunch of beer and sandwiches and handed these out to the PICNIC crowd. Threatened with police action various times, but in the end we had a great crowd, no more sandwiches and beer and even the event organizers came by.

Apart from our closed Beta launch, the biggest moment came from Dr. Werner Vogels, CTO and VP at Amazon.com. Werner has been so great to ask us on stage during his closing keynote at the PICNIC conference. We’ve tried very hard to get into PICNIC, and Werner basically gave us thousands of ears and eyes at the main conference hall. Amazing experience. Stefan from Soocial and me took the stage to pitch our startups and answer a couple of questions from Werner. Check out the video on Vimeo.

All in all, PICNIC was once again great, eventhough the minor setbacks, disses, puns and stabs. Special thanks go to the whole E team for such a kickass accomplishment, Werner for being so awesome. Props to the guys from Soocial for hanging out with us all the time, the guys from Marvia for fixing up a kickass event and everybody who showed up and supported us. We love you guys.

Check out a PICNIC recap in photos on Flickr: here, here and here.

We’ve reached D-Day here at E HQ, or should we say E-Day? Pun intended. Tonight we’ll be hosting the AWS Pre-PICNIC startup event with Marvia and we have some cool announcements to make. To give you a little preview, check out the video. Many thanks to Tom Klaver for shooting and editing, the video is just awesome.

We’ll also be presenting E in several spots at PICNIC, making some guest appearances and we’ll basically be on the PICNIC grounds all week. Hope to see you there!

We’re proud to introduce you to our new E website. We launched it this morning and have already received many compliments and great comments about it. As you can see on the website, the launch date of E is very freakin’ soon, so we’re working around the clock to get everything finished. As you might have noticed, E will be supported through the mobile browser on your cellphone. More on that later.

We won a ticket to the PICNIC conference by submitting these videos. Enjoy 1 to 6.

E Viral 2 from Renato Valdés Olmos on Vimeo.

E Viral 3 from Renato Valdés Olmos on Vimeo.

E Viral 4 from Renato Valdés Olmos on Vimeo.

E Viral 5 from Renato Valdés Olmos on Vimeo.

E Viral 6 from Renato Valdés Olmos on Vimeo.

We won a ticket to the PICNIC conference by submitting these videos. Enjoy 1 to 6.